Our Story
Our story is a simple one—yet forged in the fires of relentless determination. Many moons ago, we fought tirelessly, just as you do now, on the unforgiving battlefield of Expired listings. Every morning, we’d rise before dawn, faces illuminated by the blue glow of our laptops, our coffee barely warming the cold reality of rejection. One call after another, we dialed each Expired lead, bracing ourselves for the inevitable clicks, hang-ups, and, all too often, the sting of sharp words on the other end of the line.
It felt like an endless loop, each day a carbon copy of the last, a ritual of rejection we were bound to repeat because it’s what the game required. Deep down, though, we knew there had to be a better way—a real edge beyond the fleeting promises of a more refined call list or a new “whitelisted” caller ID. We needed something meaningful, something that could transform this daily grind into something purposeful.
Then, against all odds, we found it. A new approach emerged—an edge that defied the usual routines, something that could genuinely disrupt the industry and change how Expired leads were handled. We realized that bringing this idea to life wouldn’t be easy. It would demand late nights, hard work, and tireless dedication to build it right. But the more we poured into it, the bigger it became. This idea grew, evolved, and took on a life of its own.
And soon, it became clear: this edge, this breakthrough, was far too powerful to keep to ourselves. What had started as a tool to help us could become a force that would elevate others on this battlefield. So, we gathered a team of like-minded warriors and dreamers, and First Agent was born. Out of countless battles and lessons learned, the First Agent Edge took shape—an advantage designed to be shared, to empower, and to redefine the way agents succeed with Expired leads.
Today, we’re here to offer you that same edge we once fought to discover and develop. Because we know what it’s like out there. And now, together, we can turn the tide.
Still have questions?
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82% of Expireds list with the first agent who contacts them. 
90% of Expireds are immediate, urgent business. 
We are dogged in our belief that prospecting expired listing leads is the surest way to success in our business. 